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Press Release: NAPLETON AUTO GROUP RANKED HIGHEST IN 2024 AUTO INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS Eighteen Auto Dealer Groups Measured: Berkshire Hathaway ranked second, Herb Chambers and Ken Garff tied for third

Press Release: NAPLETON AUTO GROUP RANKED HIGHEST IN 2024 AUTO INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Eighteen Auto Dealer Groups Measured: Berkshire Hathaway ranked second, Herb Chambers and Ken Garff tied for third

May 2024

Monterey, California – May 6, 2024 – Napleton Auto Group dealerships were ranked highest out of eighteen of the largest auto dealer groups for the third year in a row according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though dealer websites. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ganley dealer groups. Pied Piper submitted ... Read More >

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Tags: Berkshire Hathaway Herb Chambers Ken Garff Napleton Internet lead effectiveness
Automotive News Dealerships improve response times to customer website inquiries

Automotive News
Dealerships improve response times to customer website inquiries

September 2023

Auto dealerships have made great strides in responding rapidly to customer inquiries on their websites, according to a new study from consulting firm Pied Piper Management Co. "What everyone has learned is that responding quickly to customer inquiries translates to higher web lead close rates," Pied Piper CEO Fran O'Hagan told Automotive News. "What that means is that out of every 10 people who contact a dealership through the website, more of ... Read More >

» View PDF of Article (1.36 MB) PDF Document

Tags: dealership internet lead response Digital Retail Herb Chambers internet mystery shopping internet secret shopping Ken Garff Napleton Auto Penske Automotive News
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Printed: May 9, 2024

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