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Recent Press - Internet Mystery Shopping
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Digital Dealer
Napleton Tops Study in Responding to Internet Leads
May 2024
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the largest auto dealer groups. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ken Ganley dealer groups. Dealer groups with the greatest improvement were Ganley, ... Read More >
Auto Remarketing
Napleton again leads dealer groups in responding to internet leads
May 2024
Some things never change. One of those, it seems, is Napleton Auto Group’s position as the dealership group most responsive to internet leads. Pied Piper’s 2024 PSI Internet Lead Effectiveness Study, which measures responsiveness to internet leads coming though dealer websites, shows Napleton at the top of the list for the third consecutive year by a wide margin. Napleton, which operates more than 80 dealerships in seven states, posted an ... Read More >
Wards Auto
Auto Dealer Trifecta: Email, Text, Phone Online Shoppers
May 2024
One of the most effective devices for selling vehicles was invented nearly 150 years ago. It’s the telephone. Sure, early phones were nothing like today’s multifunctional smartphones. But a dealership’s response to a digital sales lead should include phoning the customer. So says Fran O’Hagan, CEO of Pied Piper, a consultancy that uses mystery shopping to rank dealerships’ internet effectiveness, particularly the rapidity of responding to ... Read More >
DEALERNEWS
2024 ILE Reveals Shocking Results – Dealers Leaving Business on the Table
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May 2024
"Three out of ten powersports customers who inquire about a vehicle will be ghosted by the dealership," said Fran O'Hagan. Read More >
Dealernews
DEALER RESPONSE RATES DOWN!
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April 2024
“The powersports industry is facing some tough conditions following COVID,” concedes Pied Piper CEO Fran O’Hagan as a preface to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study which measured responsiveness to Internet leads coming though powersports dealership websites. “But for many brands, dealership web response behaviors have deteriorated. Why? It’s not malicious. There aren’t many powersports principals or GMs who would ... Read More >
Revzilla – Common Tread
Study rates motorcycle dealers' response to customer inquiries
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April 2024
Say you're shopping for a new ride and, like most people in 2024, you're searching online. You spot a motorcycle that interests you at a dealership, fill out the contact form on the dealer website with your e-mail address and phone number, and ask a question. What are the odds you'll get a response? The most recent test by a California-based consulting group found that 43% of powersports dealers won't send a personalized response to your ... Read More >
Powersports Business
Indian Motorcycle dealers ranked highest in study measuring website responses
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April 2024
According to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming through powersports dealership websites, Indian motorcycle dealerships ranked highest. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about ... Read More >
Motorcycle Powersports News
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study
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April 2024
Polaris Inc.’s Indian Motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a ... Read More >
Wards Auto
Sales Leads Caught in the Web
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April 2024
A mystery-shopping survey says auto dealerships are getting better - and faster - at responding to online customer inquiries. In this year's Pied Piper Internet Lead Effectiveness Study, 34% of dealerships scored above 80 (providing a quick and thorough personal response). Twenty-one percent scored below 40, with the worst markdown transgression being a failure to respond at all. Industrywide average performance increased four points to a ... Read More >
Automotive News
Dealerships' responses to website inquiries improving, new study shows
March 2024
More dealerships than ever provided more thoughtful and thorough personal responses to inquiries on their websites, according to a new study from Pied Piper. The study, released this month,ranks dealerships on a 100-point scale based on how they responded to mystery-customer inquiries on their websites within 24 hours. The industry average score rose to 62, the highest since Pied Piper started tracking responses in 2011. Many dealerships ... Read More >
