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Ward’s Dealer Business Pushy Car Salespeople?
Guess Again.

Ward’s Dealer Business
Pushy Car Salespeople? Guess Again.

July 2007

Pushy car salespeople are more fiction than fact, according to a study released this week that refutes many of the negative stereotypes typical of the industry.

» View PDF of Article (444.5 KB) PDF Document



Autoblog.com REPORT: Acura dealers treat customers best whether or not they buy

Autoblog.com
REPORT: Acura dealers treat customers best whether or not they buy

July 2007

Consulting firm Pied Piper surveyed customers at 1,592 dealerships to show what we already knew, that not all dealer experiences are created equal. The survey covered the customer service regardless of whether or not the perspective buyer actually purchased a vehicle.

» View PDF of Article (246.2 KB) PDF Document



Acura Dealers Ranked Highest by 2007 Pied Piper Prospect Satisfaction Study Annual auto industry benchmarking study identifies which dealerships treat car shoppers best

Acura Dealers Ranked Highest by 2007 Pied Piper Prospect Satisfaction Study
Annual auto industry benchmarking study identifies which dealerships treat car shoppers best

July 2007

Patent-pending Pied Piper PSI process used to evaluate and benchmark auto industry shopping experience and salesmanship effectiveness. Independent study measured performance of 1,592 dealerships nationwide, representing all major brands.

» View PDF of Article (176.9 KB) PDF Document



Detroit Free Press Shoppers Pleased at Acura

Detroit Free Press
Shoppers Pleased at Acura

July 2007

Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck.

» View PDF of Article (371.1 KB) PDF Document



WWJ950 Radio Study: Acura Tops in Dealer Satisfaction

WWJ950 Radio
Study: Acura Tops in Dealer Satisfaction

July 2007

A Pied Piper Prospect Satisfaction Index study released Monday morning shows Acura dealerships ranked highest in the way buyers were treated when shopping for a new car, SUV or truck.

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» View PDF of Article (219.7 KB) PDF Document



The Detroit News Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment

The Detroit News
Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment

July 2007

Dealers selling Honda Motor Co.’s premium Acura vehicles won the highest marks from car shoppers in a recent survey, followed by Land Rover, Saturn, Jaguar and Volkswagen stores.

» View PDF of Article (327 KB) PDF Document



Washington Post Acura, Land Rover top ranking of U.S. dealerships

Washington Post
Acura, Land Rover top ranking of U.S. dealerships

July 2007

Honda Motor Co.'s luxury Acura division topped a consumer satisfaction survey intended to measure how well U.S. car shoppers felt they were treated in dealer showrooms whether or not they bought a vehicle on the spot.

» View PDF of Article (316.9 KB) PDF Document



LA Times Acura tops survey of dealer service

LA Times
Acura tops survey of dealer service

July 2007

Honda Motor Co.'s luxury Acura division topped a consumer satisfaction survey intended to measure how well U.S. car shoppers felt they were treated in dealer showrooms whether or not they bought a vehicle on the spot.

» View PDF of Article (551.8 KB) PDF Document



ABC News Acura, Land Rover top ranking of U.S. dealerships

ABC News
Acura, Land Rover top ranking of U.S. dealerships

July 2007

The study, released this week by Pacific Grove, Calif.-based sales consultancy Pied Piper, showed Ford Motor Co.'s Land Rover in second place and General Motors Corp.'s Saturn in third.

» View PDF of Article (335.1 KB) PDF Document



Monterey County Herald Shoppers rate Acura, Land Rover, Saturn dealers tops

Monterey County Herald
Shoppers rate Acura, Land Rover, Saturn dealers tops

July 2007

In an innovative study that evaluates how well car shoppers — not buyers — are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.

» View PDF of Article (504.5 KB) PDF Document