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Auto Remarketing Dealers Improving Shopper Satisfaction Levels

Auto Remarketing
Dealers Improving Shopper Satisfaction Levels

July 2008

If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.

» View PDF of Article (431.3 KB) PDF Document



Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study Acura, Jaguar, Lexus and Saturn ranked highest in 2008

Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study
Acura, Jaguar, Lexus and Saturn ranked highest in 2008

June 2008

Whether it's a direct response to a challenging economy and higher fuel prices or not, treatment of car-shoppers improved from 2007 to 2008 according to the newly released 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent hired anonymous shoppers into auto dealerships nationwide representing all major brands, then calculated and reported the findings using the patent-pending Pied Piper PSI® process.

» View PDF of Article (182 KB) PDF Document



Hyundai Dealer Newsletter Are Your Sales Associates Selling Too Hard… or Not Hard Enough?

Hyundai Dealer Newsletter
Are Your Sales Associates Selling Too Hard… or Not Hard Enough?

October 2007

"The customer is king" is the oldest and truest cliché in the book. Before a stranger becomes a customer, however, he or she is first a prospect. 75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership. So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction.

» View PDF of Article (29.2 KB) PDF Document



Dealer Marketing Magazine Is it Possible to Turn More Shoppers into Buyers?

Dealer Marketing Magazine
Is it Possible to Turn More Shoppers into Buyers?

September 2007

The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com/) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.

» View PDF of Article (376.9 KB) PDF Document



Ward's Dealer Business Dealership Myth Is Debunked

Ward's Dealer Business
Dealership Myth Is Debunked

August 2007

Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry. Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.

» View PDF of Article (358.6 KB) PDF Document



American International Auto Dealers Association Acura Dealerships Rank Highest in Prospect Satisfaction

American International Auto Dealers Association
Acura Dealerships Rank Highest in Prospect Satisfaction

August 2007

Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index(sm) Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.

» View PDF of Article (351.1 KB) PDF Document



New Jersey Star Ledger Ann M. Job - Wheel Woman: The customer satisfaction guessing game

New Jersey Star Ledger
Ann M. Job - Wheel Woman: The customer satisfaction guessing game

August 2007

Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships. The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships. Pied Piper dug up some intriguing tidbits.

» View PDF of Article (27.7 KB) PDF Document



Automotive News Study: Brands can fare better with buyers than with prospects

Automotive News
Study: Brands can fare better with buyers than with prospects

July 2007

Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.

» View PDF of Article (321.6 KB) PDF Document



San Jose Mercury News Car showroom satisfaction: Survey rates how well car dealers treat shoppers

San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers

July 2007

In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.

» View PDF of Article (626.9 KB) PDF Document



Car and Driver Acura Dealers Ranked Highest in Study

Car and Driver
Acura Dealers Ranked Highest in Study

July 2007

Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study

» View PDF of Article (211 KB) PDF Document