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Chevy Is First Non-Luxury Brand On PSI List
July 2010
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry study. But Detroit automakers are the most improved in the study, which uses "mystery shoppers" to gauge how consumers are treated while shopping.
In the study, 25 of 34 major auto brands have higher scores, led by luxury brands: Lexus came in second overall, followed by Land Rover, Acura, Jaguar, Audi, Cadillac, Lincoln and BMW.
Chevrolet is the first non-luxury brand to appear on the list, coming in at No. 10 and followed by Ford, Honda, Infiniti, Mazda and Toyota. At the bottom of the PSI are Mitsubishi in last, preceded by Suzuki, Scion, Saab, and Mini. Just above them are Chrysler, Jeep and Dodge.
Ford, Lincoln and Chevrolet were the most-improved brands, scoring above the industry average for the first time since PSI auto industry benchmarking began four years ago.
In the study, 25 of 34 major auto brands have higher scores, led by luxury brands: Lexus came in second overall, followed by Land Rover, Acura, Jaguar, Audi, Cadillac, Lincoln and BMW.
Chevrolet is the first non-luxury brand to appear on the list, coming in at No. 10 and followed by Ford, Honda, Infiniti, Mazda and Toyota. At the bottom of the PSI are Mitsubishi in last, preceded by Suzuki, Scion, Saab, and Mini. Just above them are Chrysler, Jeep and Dodge.
Ford, Lincoln and Chevrolet were the most-improved brands, scoring above the industry average for the first time since PSI auto industry benchmarking began four years ago.
