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CANADA.COM Mercedes-Benz, Lexus Top Ranking of U.S. Dealerships

CANADA.COM
Mercedes-Benz, Lexus Top Ranking of U.S. Dealerships

July 2009

Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, Calif.-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three Ford ... Read More >

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Tags: automotive automotive secret shopping benchmarking Canada.com car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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