PSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Motorcycle Secret Shopping (Page 10)
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Powersports Business
Ducati seeks to build on its brand name
September 2007
For a new dealer evaluation and incentive program, Ducati used Pied Piper Management Company’s “prospect satisfaction index” rather than customary customer satisfaction scoring. Ducati CEO Michael Lock said Ducati opted against using the more common measuring stick—customer satisfaction surveys—because “it’s creating the wrong type of relationship between the dealer and the customer.” Lock said such surveys put pressure on dealer staff to ... Read More >
PowerSports Business
How often are consumers pushed off brands?
July 2007
Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line. Read More >
Powersports Business
Comparing the retail experience in 3 industries
July 2007
A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories. Read More >
Motorcycle Product News
H-D Dealerships Top Prospect Satisfaction
May 2007
2007 Pied Piper Prospect Satisfaction Index. "For the first time, manufacturers and dealers have a clear set of guidelines for improving sales processes." Read More >
PowerSports Business
Being put to the (retail) test
March 2007
A Montana dealership agreed to have its retail practices analyzed as part of a national survey. "I would do it again..." Read More >
Dealernews
High Marks for H-D
March 2007
Harley-Davidson salespeople are more likely to fully engage a customer, a virtue that earned the OEM's dealerships high marks in a recent consumer survey. Read More >
PowerSports Business
Survey: Harley Tops Among Industry Retailers
February 2007
Harley-Davidson dealerships have the most effective sales force and provide the best shopping experience among top motorcycle brands, according to what is believed to be the first survey of its kind in the powersports industry. Read More >
PowerSports Business
All Indicators Point to an Inept Sales Force
February 2007
The first ever Pied Piper Satisfaction Index points to one industry misgiving: our sales staffs are inept. Acknowledge that your sales staff and its procedures are less than what they could be, perhaps drastically so. And then do something about it. Read More >
L.A. Times
“I want to wait,” most buyers say
February 2007
The results of the 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study came out Feb. 5 showing what dealers had the best success rates at turning shoppers into buyers and why. Read More >
Media Post’s Marketing Daily
Harley-Davidson Ranks as Showroom Brand Leader
February 2007
HARLEY-DAVIDSON AND DUCATI, BMW, SUZUKI and Victory may be worlds apart in terms of the motorcycles they sell, but a new study suggests they have something in common: if their prospects didn't leave a showroom with a motorcycle, there's a good chance they left feeling good about the experience and the brand. Read More >
