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AG Daily Mahindra dealers lead in compact tractor customer-service survey

AG Daily
Mahindra dealers lead in compact tractor customer-service survey

February 2024

Mahindra achieved the highest-ever score for an agricultural brand in Pied Piper's annual compact tractor customer-service survey, which measures responsiveness to leads coming through dealership websites. Mahindra improved five points over the previous year and dethroned John Deere for the top spot. Kubota, KIOTI, and TYM all showed improvement in their Internet Lead Effectiveness (ILE) scores and took the next three spots after Mahindra, while ... Read More >

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Tags: dealership internet lead response internet mystery shopping internet secret shopping John Deere Kubota Mahindra AGDaily
AGDAILY.COM John Deere ranked as top compact tractor for internet response

AGDAILY.COM
John Deere ranked as top compact tractor for internet response

February 2023

A study has ranked John Deere dealerships as the leading responder to internet leads through dealer websites. The 2023 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study measures the responsiveness to internet leads — behaviors tied directly to retail sales success. Dealers who sold Kubota, Mahindra, and Yanmar tied for second, followed by LS Tractors and TYM, which were included in the study for the first time. "Quick ... Read More >

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Tags: John Deere Kubota Mahindra Yanmar AGDAILY
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Printed: April 27, 2024

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