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AG Daily Mahindra dealers lead in compact tractor customer-service survey

AG Daily
Mahindra dealers lead in compact tractor customer-service survey

February 2024

Mahindra achieved the highest-ever score for an agricultural brand in Pied Piper's annual compact tractor customer-service survey, which measures responsiveness to leads coming through dealership websites. Mahindra improved five points over the previous year and dethroned John Deere for the top spot.

Kubota, KIOTI, and TYM all showed improvement in their Internet Lead Effectiveness (ILE) scores and took the next three spots after Mahindra, while Deere came in fifth after having dropped three points yet staying just above the industry average.

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Tags: dealership internet lead response internet mystery shopping internet secret shopping John Deere Kubota MahindraAGDaily

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Printed: April 27, 2024

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