Recent Press
AGDAILY.COM
John Deere ranked as top compact tractor for internet response
February 2023
A study has ranked John Deere dealerships as the leading responder to internet leads through dealer websites. The 2023 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study measures the responsiveness to internet leads — behaviors tied directly to retail sales success.
Dealers who sold Kubota, Mahindra, and Yanmar tied for second, followed by LS Tractors and TYM, which were included in the study for the first time.
"Quick response to web customers is critical to selling, placing an order, or building the foundation for future sales," said Fran O'Hagan, CEO of Pied Piper. "Dealers who respond quickly, personally, and completely to website customer inquiries on average sell 50% more units to their web customers as opposed to dealers who fail to respond."
