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Recent Press - Internet Secret Shopping (Page 5)
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MPN
PIED PIPER: INTERNET LEAD EFFECTIVENESS INDUSTRY STUDY
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May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website ... Read More >
ADVRIDER
Harley Dealers Rank #1 Responding To Internet Inquiries
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May 2020
It’s well known that Harley-Davidson’s motorcycle sales numbers are taking a beating. But a new study says they are the best at being responsive to online inquiries. This coming from Pied Piper Management Company, LLC. The California company aims to help brands and manufacturers improve retail network performance. And, they say that their 2020 Internet Lead Effectiveness (ILE) Industry Study finds Harley-Davidson dealers are the most responsive ... Read More >
RURAL LIFESTYLE DEALER
Pied Piper PSI Releases 2020 Rankings for UTV and Motorcycle Dealership Responses to Web Customers
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May 2020
Monterey, Calif. - Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer ... Read More >
AIADA NEWS
Toyota Dealerships Rank No. 1 in Online Response Study
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March 2020
"This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News. Read More >
Wards Auto
Car Dealers Get Better at Responding to Digital Shoppers
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March 2020
A decade or so ago, the smartphone was relatively new, and many dealerships had separate Internet department to handle that part of the business. Today, nearly all consumers first use their phone's varied functions (including but certainly not limited to making a call) to research and shop vehicles before visiting a dealership in person. "The norm today is to whip out the phone and start shopping, which is amazing when you think about it, Fran ... Read More >
Wards Auto
Luxury-Brand Car Dealers Best in Internet Effectiveness, Study Says
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July 2019
Luxury-brand car dealerships take the top five top spots of the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study. The annual by-brand mystery shopping exercise uses various measurements to answer an essential question, “What happens when customers visit a dealer website and inquire about a vehicle?” says Pied Piper CEO Fran O’Hagan. Dealerships that field those leads the best – from responding quickly to answering a specific ... Read More >
Automotive News
Plugging EVs just wasn't enough
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March 2019
Some of the most effective advocates for plug-in vehicles are being unplugged from the business. This month, Tesla said it would close most of its factory-owned stores as a cost-cutting move and switch entirely to online sales. Many employees of those stores and investors were pretty surprised to hear the news, Bloomberg reported, especially as it came just weeks after Tesla affirmed the value of its showrooms in a public filing, talking up its ... Read More >
Auto Remarketing
Tesla salespeople rank highest in EV ‘prospect satisfaction'
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March 2019
Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co. Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, ... Read More >
Automotive Design & Production
What Tesla Might Miss With Its Store Closures
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March 2019
“Imagine what it would have been like to sell a gas-powered automobile in the early 1900s,” said Fran O’Hagan, president and CEO of Pied Piper Management Company LLC. “Customers back then were buying their first car, and salespeople would have had to explain the basics, such as how to operate the vehicle or where to find fuel while travelling.” O’Hagan is talking about the experience back then in the context of what’s happening now, as customers ... Read More >
Wards Auto
Survey Ranks Tesla Dealerships First in EV-Selling Effectiveness
Ironically, the electric-vehicle maker plans to shutter most of its retail outlets.
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March 2019
Fran O’Hagan sees a striking paradox in Tesla saying it will close down almost all its dealerships and switch to an online sales strategy. He is president and CEO of Pied Piper Management, a consultancy that today releases results of a mystery-shopping study on how effectively dealerships brand-by-brand handle electric-vehicle shoppers. Tesla scored first. “It’s so ironic,” O’Hagan tells Wards. Referring to the dramatic retailing pivot, ... Read More >
