Recent Press - Internet Mystery Shopping (Page 12)

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Press Release: 2011 Pied Piper PSI(R) Internet Lead Effectiveness(™) Benchmarking Study (U.S. Auto Industry) Lexus, Honda, Toyota Dealerships Top Ranked for Internet Lead Effectiveness

Press Release: 2011 Pied Piper PSI(R) Internet Lead Effectiveness(™) Benchmarking Study (U.S. Auto Industry)
Lexus, Honda, Toyota Dealerships Top Ranked for Internet Lead Effectiveness

March 2011

Industrywide: 36% of customer internet inquiries remain unanswered after 24 hours Lexus, Honda and Toyota dealerships ranked highest in a newly released Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) Benchmarking Study to measure dealership responsiveness to customer inquiries over the internet. The study measured average dealership performance for all major U.S. automotive brands, showing a wide variety in ... Read More >

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Automotive News Pied Piper helps track dealerships' internet results

Automotive News
Pied Piper helps track dealerships' internet results

February 2011

Mystery shoppers are nothing new, but Internet mystery shoppers are. That's part of the expansion plan for Fran O'Hagan as CEO of Pied Piper, which tracks not whether customers enjoyed their shopping experience but whether dealership salespeople did the things that would lead to a sale. Read More >

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