There is one – it's called Prospect Satisfaction Index® or PSI®. Pied Piper uses data science and interactive A.I. to measure, report, and improve your retailers' omnichannel sales and service performance. Here's how it works. Pied Piper first uses data science over thousands of retailers to calculate the specific best practice behaviors by phone, digitally or in-person that drive sales success or increase customer loyalty.
Pied Piper then uses a combination of A.I. and human actors to measure and report whether retailers follow those specific best practice behaviors. Clients find that retailers who follow those PSI® best practice behaviors also tend to be the ones with sales success and with loyal customers.
Clients use PSI® to measure their own performance, but Pied Piper also publishes annual industry studies that rank the performance of brands and retailer groups, and that lets clients understand how their own performance compares, and they can also track how industry performance changes over time.
Who uses PSI®? Manufacturers, national retailer groups and individual retailers all rely on PSI®, but the way they use it can be very different.
Some retailers don't need any help defining best practice behaviors; they already have great processes for sales and service. For those retailers, think of PSI® as a flashlight shining on the roaches – they don't need to be told roaches are bad or how to get rid of them – they just need that light as a regular check to see if they have a problem.
For other retailers who are interested in establishing best processes, PSI® reports are very helpful showing the best practice behaviors that are followed successfully by others.
Either way, the math is clear, retailers who use PSI® to "act like" a top performing retailer soon become a top performing retailer.
If this sounds like something that could be helpful, contact Pied Piper and try PSI® measurement and reporting for your retailers today.
Printed: July 16, 2025 |
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