PSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Internet Secret Shopping (Page 4)
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Rural Lifestyle Dealer
Pied Piper Releases 2021 PSI Internet Lead Effectiveness Study Results
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May 2021
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership ILE ... Read More >
Powersports Business
Dealership website lead study released: Pied Piper PSI study
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May 2021
Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response behaviors dramatically over the ... Read More >
Wards Auto
Digital Auto Retailing Wonderful, Not Magical
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March 2021
A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools - and 25% of their websites include the likes of "buy now" buttons. But it's questionable as to whether those serve merely as window dressing. Moreover, the 11th annual study indicates dealers whose websites feature "buy now" buttons failed to quickly respond to customer attempts to "chat" 44% of the time on average. Consultancy Pied Piper's ... Read More >
RURAL LIFESTYLE DEALER
Boost Sales by Capitalizing on Digital Customers
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June 2020
Fran O'Hagan is on a mission. The president of Pied Piper Management Company —a group that helps brands, manufacturers and dealers improve their retail experience — has been working for more than a decade to determine the behaviors that turn shoppers into buyers. "When we enter an industry for the first time, we do the math to measure what steps actually drive sales at the dealership," O'Hagan says. But his company's research doesn't stop at ... Read More >
DEALERNEWS
PIED PIPER SAYS HARLEY-DAVIDSON DEALERS LEAD THE WAY
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May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, while Indian dealerships took second. Designed to answer the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? The 2020 study came out at the start of the COVID-19 closures. "The whole coronavirus issue has ‘supercharged' the importance of dealer response to ... Read More >
POWERSPORTS BUSINESS
Study reveals top OEM brands for dealership website responses
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May 2020
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between July 2019 and February 2020 find Harley-Davidson and Indian dealerships are at the top when it comes to responding to their own website customers. Here’s a press release from the company: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO ... Read More >
MPN
PIED PIPER: INTERNET LEAD EFFECTIVENESS INDUSTRY STUDY
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May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website ... Read More >
ADVRIDER
Harley Dealers Rank #1 Responding To Internet Inquiries
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May 2020
It’s well known that Harley-Davidson’s motorcycle sales numbers are taking a beating. But a new study says they are the best at being responsive to online inquiries. This coming from Pied Piper Management Company, LLC. The California company aims to help brands and manufacturers improve retail network performance. And, they say that their 2020 Internet Lead Effectiveness (ILE) Industry Study finds Harley-Davidson dealers are the most responsive ... Read More >
RURAL LIFESTYLE DEALER
Pied Piper PSI Releases 2020 Rankings for UTV and Motorcycle Dealership Responses to Web Customers
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May 2020
Monterey, Calif. - Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer ... Read More >
AIADA NEWS
Toyota Dealerships Rank No. 1 in Online Response Study
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March 2020
"This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News. Read More >
