Recent Press
POWERSPORTS BUSINESS
Study reveals top OEM brands for dealership website responses
May 2020
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between July 2019 and February 2020 find Harley-Davidson and Indian dealerships are at the top when it comes to responding to their own website customers. Here’s a press release from the company:
HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI
• Aftermath of coronavirus pandemic expected to reward those who cater to online customers
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” Dealerships selling Indian motorcycles were ranked second.
The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website customers has become even more critical. A recent Wall Street Journal article noted, “The new coronavirus pandemic is deepening a national digital divide, amplifying gains for businesses that cater to customers online, while businesses reliant on more traditional models fight for survival.”
