Recent Press

A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools - and 25% of their websites include the likes of "buy now" buttons.

But it's questionable as to whether those serve merely as window dressing.

Moreover, the 11th annual study indicates dealers whose websites feature "buy now" buttons failed to quickly respond to customer attempts to "chat" 44% of the time on average.

Consultancy Pied Piper's 2021 Internet Lead Effectiveness Study recommends car dealers use the growing number of digital tools in a supplementary way to sell, but not rely too heavily on them.