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Recent Press - Harley-Davidson (Page 3)
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POWERSPORTS BUSINESS
Study reveals top OEM brands for dealership website responses
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May 2020
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between July 2019 and February 2020 find Harley-Davidson and Indian dealerships are at the top when it comes to responding to their own website customers. Here’s a press release from the company: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO ... Read More >
MPN
PIED PIPER: INTERNET LEAD EFFECTIVENESS INDUSTRY STUDY
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May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website ... Read More >
ADVRIDER
Harley Dealers Rank #1 Responding To Internet Inquiries
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May 2020
It’s well known that Harley-Davidson’s motorcycle sales numbers are taking a beating. But a new study says they are the best at being responsive to online inquiries. This coming from Pied Piper Management Company, LLC. The California company aims to help brands and manufacturers improve retail network performance. And, they say that their 2020 Internet Lead Effectiveness (ILE) Industry Study finds Harley-Davidson dealers are the most responsive ... Read More >
RURAL LIFESTYLE DEALER
Pied Piper PSI Releases 2020 Rankings for UTV and Motorcycle Dealership Responses to Web Customers
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May 2020
Monterey, Calif. - Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer ... Read More >
Dealernews
HARLEY, BMW DUCATI DO BETTER AT DEALERSHIP LEVEL!
May 2019
The results for Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study are in. "What happens when customers visit a dealer website and inquire about a vehicle?" This study details scores ranging from zero to 100. The good news is that 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. The bad news is that 58% of dealerships scored below 40, struggling to respond effectively to ... Read More >
Powersports Business
Harley-Davidson dealerships are No. 1 at replying to website customers: study
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May 2019
• Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, ... Read More >
MPN Magazine
Harley-Davidson Dealerships Ranked 1st for Responding to Website Customers
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May 2019
Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answered the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of dealerships scored below 40, struggling to ... Read More >
Press Release: BMW MOTORCYCLE DEALERS RANKED FIRST BY 2017 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
11th annual industry benchmarking study measures in-dealership treatment of U.S. motorcycle shoppers
May 2017
Monterey, California, USA – May 1, 2017 – BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >
American Marketing Association: Marketing News Exclusives
Harley-Davidson Leads the Pack in Retail Experience
May 2012
According to Mike Kennedy, vice president of North American sales for Harley-Davidson, their 2012 first place ranking for Pied Piper PSI comes after a year of focus on improving the sales process factors measured by Pied Piper PSI. Q: How do you ensure that all of your retail locations around the world have a coherent branded experience and stay at the top of the game? A: We're currently focused on a journey to elevate the customer experience. … ... Read More >
Powersports Business
Industry's prospect satisfaction scores drop
May 2011
All but one motorcycle brand's dealers declined in their year-over-year Prospect Satisfaction Index (PSI) as measured in a benchmarking study by independent company, Pied Piper Management Co., LLC. Overall motorcycle industry performance declined across a majority of the sales process activities tracked by the study, which led to lower PSI scores for 13 of the 14 major brands. Only Husqvarna didn't decline, as it maintained its PSI score of 90 it ... Read More >
