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MPN Magazine
Harley-Davidson Dealerships Ranked 1st for Responding to Website Customers
May 2019
Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answered the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?”
Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of dealerships scored below 40, struggling to respond effectively to today’s website customers. Customers nationally received a personal reply to their website inquiry within 24 hours only 47% of the time on average.
Dealerships selling BMW or Ducati motorcycles were tied for second, followed by Indian and Kawasaki. Brands which improved the most from year to year were Harley-Davidson, BRP’s Can-Am brand and Mahindra tractor dealers. Brands suffering the greatest decline from year to year were Bobcat, Kubota and Husqvarna.
