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Recent Press - Bmw (Page 2)
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Wards Auto
Luxury-Brand Car Dealers Best in Internet Effectiveness, Study Says
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July 2019
Luxury-brand car dealerships take the top five top spots of the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study. The annual by-brand mystery shopping exercise uses various measurements to answer an essential question, “What happens when customers visit a dealer website and inquire about a vehicle?” says Pied Piper CEO Fran O’Hagan. Dealerships that field those leads the best – from responding quickly to answering a specific ... Read More >
Dealernews
HARLEY, BMW DUCATI DO BETTER AT DEALERSHIP LEVEL!
May 2019
The results for Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study are in. "What happens when customers visit a dealer website and inquire about a vehicle?" This study details scores ranging from zero to 100. The good news is that 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. The bad news is that 58% of dealerships scored below 40, struggling to respond effectively to ... Read More >
Powersports Business
Harley-Davidson dealerships are No. 1 at replying to website customers: study
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May 2019
• Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, ... Read More >
MPN Magazine
Harley-Davidson Dealerships Ranked 1st for Responding to Website Customers
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May 2019
Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answered the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of dealerships scored below 40, struggling to ... Read More >
Automotive News
Plugging EVs just wasn't enough
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March 2019
Some of the most effective advocates for plug-in vehicles are being unplugged from the business. This month, Tesla said it would close most of its factory-owned stores as a cost-cutting move and switch entirely to online sales. Many employees of those stores and investors were pretty surprised to hear the news, Bloomberg reported, especially as it came just weeks after Tesla affirmed the value of its showrooms in a public filing, talking up its ... Read More >
Auto Remarketing
Tesla salespeople rank highest in EV ‘prospect satisfaction'
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March 2019
Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co. Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, ... Read More >
Automotive News First Shift
Tesla tops EV mystery-shopper study
March 2019
Pied Piper ranked 19 brands to measure how effectively each brand’s retailers helped EV shoppers become buyers. Read More >
INSIDE EVs
Tesla, BMW & Nissan Stores Top Ranked As Most Helpful To EV Buyers
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March 2019
According to the latest 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, Tesla‘s dealerships (in the case of Tesla there are no dealers but stores/galleries) were ranked highest in terms of being most helpful to customers interested in plug-in electric cars. Tesla scored 118 points (18 over industry average), which is interesting especially because the brand was last in the general 2018 Pied Piper Prospect Satisfaction ... Read More >
Press Release: TESLA, BMW AND NISSAN DEALERSHIPS RANKED HIGHEST BY PIED PIPER “PSI(R) FOR EVs” STUDY
Industry Benchmarking Study Measured Treatment of Electric Vehicle Shoppers
March 2019
Monterey, California – March 4, 2019 – Tesla dealerships were ranked highest in the newly released 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, which measured treatment of electric vehicle (EV) shoppers. BMW and Nissan dealerships were ranked second and third respectively. For 13 years Pied Piper has used the Prospect Satisfaction Index® (PSI®) process, which ties “mystery shopping” measurement and scoring to industry ... Read More >
Powersports Business
Customer internet queries get best response from BMW dealers: Pied Piper PSI study
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October 2018
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand ... Read More >
