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Recent Press - Benchmarking (Page 21)
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Dealernews
High Marks for H-D
March 2007
Harley-Davidson salespeople are more likely to fully engage a customer, a virtue that earned the OEM's dealerships high marks in a recent consumer survey. Read More >
PowerSports Business
Survey: Harley Tops Among Industry Retailers
February 2007
Harley-Davidson dealerships have the most effective sales force and provide the best shopping experience among top motorcycle brands, according to what is believed to be the first survey of its kind in the powersports industry. Read More >
PowerSports Business
All Indicators Point to an Inept Sales Force
February 2007
The first ever Pied Piper Satisfaction Index points to one industry misgiving: our sales staffs are inept. Acknowledge that your sales staff and its procedures are less than what they could be, perhaps drastically so. And then do something about it. Read More >
L.A. Times
“I want to wait,” most buyers say
February 2007
The results of the 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study came out Feb. 5 showing what dealers had the best success rates at turning shoppers into buyers and why. Read More >
Media Post’s Marketing Daily
Harley-Davidson Ranks as Showroom Brand Leader
February 2007
HARLEY-DAVIDSON AND DUCATI, BMW, SUZUKI and Victory may be worlds apart in terms of the motorcycles they sell, but a new study suggests they have something in common: if their prospects didn't leave a showroom with a motorcycle, there's a good chance they left feeling good about the experience and the brand. Read More >
Harley-Davidson Dealerships Ranked Highest by 2007 Pied Piper Prospect Satisfaction Index
First-ever motorcycle industry benchmarking study identifies why customers stay – or walk away
February 2007
Harley-Davidson dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study, which measured how shoppers are treated at retail locations. The study is the first of its kind to provide actionable insights on the hot buttons that turn shoppers into buyers. Read More >
PowerSports Business
Guest Column: Turning a prospect into a customer
January 2007
The U.S. motorcycle industry is all about fun, freedom and a completely discretionary purchase. So why doesn’t a customer’s motorcycle-buying experience reflect the fact that the dealership needs the customer far more than the customer needs the motorcycle? Read More >
