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Outdoor Power Equipment Business Compact Tractor Dealers Ignore Two-Thirds of Potential Website Customers: Pied Piper Study

Outdoor Power Equipment Business
Compact Tractor Dealers Ignore Two-Thirds of Potential Website Customers: Pied Piper Study
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February 2022

Dealers selling CNH’s New Holland compact tractors ranked highest in responsiveness to Internet leads from dealership websites, according to the 2022 Pied Piper PSI Internet Lead Effectiveness (ILE) survey released today. Agco’s Massey Ferguson brand and Mahindra were tied for second, followed by John Deere and Kubota. However, even among the top brands, the overall responsiveness of the compact tractor industry to customer queries to dealer ... Read More >

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Tags: AGCO Massey Ferguson CNH New Holland dealership internet lead response Digital Retail internet mystery shopping internet secret shopping John Deere Kubota Mahindra Outdoor Power Equipment Magazine OPE Business
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Printed: May 7, 2024

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