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Recent Press - Cycle World

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Cycle World Ups & Downs: Up to Pied Piper PSI

Cycle World
Ups & Downs: Up to Pied Piper PSI

July 2009

Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way ... Read More >

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Tags: benchmarking customer loyalty Cycle World dealership dealership experience dealership responsiveness Ducati Fran O'Hagan Harley-Davidson motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping sales effectiveness sales process Victory motorcycles
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