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Cycle World Ups & Downs: Up to Pied Piper PSI

Cycle World
Ups & Downs: Up to Pied Piper PSI

July 2009

Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way salespeople interact with motorcycle buyers,” Pied Piper President Fran O'Hagan said. For 2009, Ducati dealerships topped the list, with Harley-Davidson (number one in 2007 and 2008) ranked second.

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Tags: benchmarkingcustomer loyaltyCycle Worlddealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingsales effectivenesssales processVictory motorcycles

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