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Recent Press - Asbury Auto

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WardsAuto Study Links Car Sales Success to Digital Due Diligence

WardsAuto
Study Links Car Sales Success to Digital Due Diligence
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September 2022

Major car dealership groups tout their digital retailing processes and prowess, but many of them rank only so-so in a Pied Piper mystery shopping survey. The consultancy's Internet Lead Effectiveness Study primarily measures how quickly megadealer stores respond to a specific question sent through their websites. Auto-responding didn't count. Of the major groups, Penske Automotive, Berkshire Hathaway Automotive and Asbury Automotive Group score ... Read More >

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Tags: Asbury Auto Berkshire Hathaway Auto WardsAuto Penske Auto Group
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Printed: May 2, 2024

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