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WardsAuto Study Links Car Sales Success to Digital Due Diligence

WardsAuto
Study Links Car Sales Success to Digital Due Diligence

September 2022

Major car dealership groups tout their digital retailing processes and prowess, but many of them rank only so-so in a Pied Piper mystery shopping survey.

The consultancy's Internet Lead Effectiveness Study primarily measures how quickly megadealer stores respond to a specific question sent through their websites. Auto-responding didn't count.

Of the major groups, Penske Automotive, Berkshire Hathaway Automotive and Asbury Automotive Group score above the industry average.

» View PDF of Article (3.38 MB) PDF Document

Tags: Asbury Auto Berkshire Hathaway Auto WardsAutoPenske Auto Group

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