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Podcast: The UTV Buying Experience: Which Dealerships Do it Better & Why
August 2018
The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success.
In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third.
The discussion also covers to see how the top-scoring brands used these behaviors to outperform the competition.
In this podcast brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co., to discuss the data and his analysis of what it means for dealers.
