Recent Press - Automotive Crm

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Press Release: INFINITI DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R) Industrywide, more digital retail tools appear; "click to buy" now offered by one in four websites

Press Release: INFINITI DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Industrywide, more digital retail tools appear; "click to buy" now offered by one in four websites

March 2021

Monterey, California, USA – March 8, 2021 – Infiniti dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Subaru vehicles were ranked second, followed by dealerships selling Acura. Brands with the greatest improvement from 2020 to 2021 were Infiniti, Subaru, Acura, ... Read More >

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Press Release: TOYOTA DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS  REPORTS PIED PIPER PSI(R) Growth of text messaging: 48% of customers now receive dealer text messages in response to website questions

Press Release: TOYOTA DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Growth of text messaging: 48% of customers now receive dealer text messages in response to website questions

March 2020

Monterey, California – March 9, 2020 – Toyota dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Cadillac vehicles were ranked second, followed by dealerships selling MINI or Subaru. Brands with the greatest improvement from 2019 to 2020 were Dodge, Chrysler, Ram, ... Read More >

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Press Release: BMW AUTO DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R) Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first

Press Release: BMW AUTO DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first

July 2019

Monterey, California – July 8, 2019 – BMW auto dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring, which increased weighting for the ... Read More >

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Press Release: MERCEDES-BENZ DEALERS TOP RANKED FOR RESPONSE TO WEBSITE INQUIRIES REPORTS PIED PIPER PSI(R) Industry average performance improved, but 1 out of 4 customers still failed to receive a personal response within 24 hours

Press Release: MERCEDES-BENZ DEALERS TOP RANKED FOR RESPONSE TO WEBSITE INQUIRIES REPORTS PIED PIPER PSI(R)
Industry average performance improved, but 1 out of 4 customers still failed to receive a personal response within 24 hours

March 2018

Monterey, California – March 5, 2018 – Mercedes-Benz dealerships ranked highest in the 2018 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which measured how auto dealerships responded to customer inquiries received through dealership websites. Fiat Chrysler Automobiles (FCA) brands Chrysler, Ram and Dodge were among the most improved compared to the previous year, along with Mercedes-Benz, Honda and Buick. Study rankings by ... Read More >

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PORSCHE TOP RANKED; MERCEDES-BENZ MOST IMPROVED  FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES,  REPORTS PIED PIPER PSI(R)

PORSCHE TOP RANKED; MERCEDES-BENZ MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

March 2017

Industry average performance declined for the second year 3 out of 10 customers failed to receive a personal response within 24 hours Monterey, California – March 6, 2017 – Porsche dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which measured how auto dealerships responded to customer inquiries received through a dealership website. Mercedes-Benz dealerships were the most improved brand ... Read More >

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Press Release:  PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

Press Release: PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

March 2016

Industry average performance shows no improvement over three years Half of customers received response within 30 minutes; but every 11th customer received no response within 24 hours Monterey, California – March 7, 2016 – Porsche dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured how auto dealerships responded to customer inquiries received over the internet. BMW and ... Read More >

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Press Release:  LEXUS IMPROVES TOP RANKING FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

Press Release: LEXUS IMPROVES TOP RANKING FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

March 2015

• Industrywide every 12th customer received no response of any type • Less than half of customers received answer to question within 24 hours MONTEREY, CALIFORNIA – March 9, 2015 – Lexus dealerships improved their top ranking in the 2015 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received over the internet. Study ... Read More >

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Press Release: LEXUS, PORSCHE AND LAND ROVER TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES

Press Release: LEXUS, PORSCHE AND LAND ROVER TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES

March 2014

• No improvement for industry-average vs prior year • Only half of customers receive answer to questions within 24 hours MONTEREY, CALIFORNIA – March 10, 2014 – Lexus, Porsche and Land Rover dealerships ranked highest in the 2014 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received over the internet. Study rankings ... Read More >

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Press Release: PORSCHE & NISSAN DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES REPORTS PIED PIPER PSI(R) Strong improvement pushes Audi, Dodge, Jeep, Chrysler toward the top; Plenty of room for further improvement industry-wide: Nearly one-in-four customer internet inquiries still unanswered after 24 hours

Press Release: PORSCHE & NISSAN DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES REPORTS PIED PIPER PSI(R)
Strong improvement pushes Audi, Dodge, Jeep, Chrysler toward the top; Plenty of room for further improvement industry-wide: Nearly one-in-four customer internet inquiries still unanswered after 24 hours

March 2013

MONTEREY, CALIFORNIA – March 11, 2013 – Porsche and Nissan dealerships ranked highest in the 2013 Pied Piper PSI® Internet Lead Effectiveness™(ILE™) Study, which measured how auto dealerships respond to customer inquiries received over the internet. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to actual industry sales success. Industry-wide ... Read More >

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