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Recent Press

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Ward’s Dealer Business Dealers Treat Shoppers Better

Ward’s Dealer Business
Dealers Treat Shoppers Better

July 2008

Most car dealerships are treating their customers better, according to an annual satisfaction study using mystery shoppers. Acura, Jaguar, Lexus and Saturn dealerships rank highest in the 2008 Pied Piper Management Co. review in which people were hired to pose as shoppers, visit auto dealerships, then calculate and report their findings on how they were treated.

» View PDF of Article (540.8 KB) PDF Document



Automotive Digest Study: Dealers Seeing Increased Shopper Satisfaction

Automotive Digest
Study: Dealers Seeing Increased Shopper Satisfaction

July 2008

Consumers are happier with how dealers treat them than a year ago, says Pied Piper study.

» View PDF of Article (139.3 KB) PDF Document



The Car Connection Are Dealers Doing a Better Job Satisfying Customers?

The Car Connection
Are Dealers Doing a Better Job Satisfying Customers?

July 2008

Significantly, those brands which have been able to grow sales also have dealers who are more likely to satisfy shoppers.

» View PDF of Article (280.5 KB) PDF Document



Motor Trend Car Shopping? Study rates best, worst automaker dealers

Motor Trend
Car Shopping? Study rates best, worst automaker dealers

July 2008

When it comes to getting new wheels, not all brands offer such an unpleasant shopping experience - - and according to a new study, overall industry's treatment of buyers is actually starting to improve.

» View PDF of Article (344.1 KB) PDF Document



Auto Remarketing Dealers Improving Shopper Satisfaction Levels

Auto Remarketing
Dealers Improving Shopper Satisfaction Levels

July 2008

If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.

» View PDF of Article (431.3 KB) PDF Document



Powersports Business Focusing on the fundamentals: Motorcycle industry companies have room to improve

Powersports Business
Focusing on the fundamentals: Motorcycle industry companies have room to improve

July 2008

A 2008 national survey showed the motorcycle industry has room for improvement in traditional customer service areas, including simple tasks like greeting customers and conducting follow-ups.

» View PDF of Article (607.1 KB) PDF Document



Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study Acura, Jaguar, Lexus and Saturn ranked highest in 2008

Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study
Acura, Jaguar, Lexus and Saturn ranked highest in 2008

June 2008

Whether it's a direct response to a challenging economy and higher fuel prices or not, treatment of car-shoppers improved from 2007 to 2008 according to the newly released 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent hired anonymous shoppers into auto dealerships nationwide representing all major brands, then calculated and reported the findings using the patent-pending Pied Piper PSI® process.

» View PDF of Article (182 KB) PDF Document



Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking

Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study
Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking

June 2008

Winnebago's Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index® RV Industry (Class A) Study, which reported rankings by brand, as well as measurement and benchmarking of 50+ different aspects of the RV sales process.

Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands themselves. The study reported that salespeople for some RV brands try to 'flip' more than half of their shoppers from the brand they requested to an alternative product favored by the dealership.

Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper's experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.

» View PDF of Article (163.5 KB) PDF Document



RV Business RV Study Gauges Retail Experience for 'A' Brands

RV Business
RV Study Gauges Retail Experience for 'A' Brands

June 2008

Winnebago’s Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. RV Industry Class A Study, one of a series of annual national benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat.

» View PDF of Article (529.9 KB) PDF Document



Dealernews When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm

Dealernews
When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm

May 2008

Motorcycle dealer salespeople ask for the sale only 45% of the time. What’s even worse is that they ask for a customer’s contact information only 38 percent of the time. So say the results of a second annual study by Pied Piper Management Company.

» View PDF of Article (223.1 KB) PDF Document