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Motorcycle Product News BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey

Motorcycle Product News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey

October 2017

Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say ... Read More >

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Tags: customer loyalty dealership dealership experience dealership facility dealership responsiveness Fran O'Hagan motorcycle motorcycle buyers motorcycle internet leads motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping sales effectiveness sales process web response benchmarking MPN magazine
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Printed: April 27, 2024

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