KELLEY BLUE BOOK
Audi tops dealer study
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July 2018
In a mystery shopper study, car buying prospects at Audi dealerships expressed the greatest level of satisfaction, according to Pied Piper, a research company that has conducted this survey for the 12th year. Called the Prospect Satisfaction Index, the study ranked Audi as the top dealer experience for shoppers, followed by Lexus, Toyota, Mercedes-Benz and Infiniti. According to the company, “Audi salespeople were most likely on average to ask ...
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