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Truth About Cars Tesla Dead Last in Dealer Experience, First in PR

Truth About Cars
Tesla Dead Last in Dealer Experience, First in PR

July 2015

We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius. Given that, it is fascinating when a ... Read More >

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Tags: automotive secret shopping BMW dealership experience dealership responsiveness Fran O'Hagan Infiniti Lexus Mercedes-Benz sales process Truth About Cars Tesla
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