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Recent Press - The Detroit Bureau

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TheDetroitBureau.com Mercedes-Benz on top of shopping survey: Study finds many makers losing frustrated customers.

TheDetroitBureau.com
Mercedes-Benz on top of shopping survey: Study finds many makers losing frustrated customers.

July 2009

A happy customer, it's been said, is a repeat customer. Yet a surprising number of automakers and their dealers seem to almost go out of their way to frustrate potential buyers, sending them scampering over to the competition. That's a key finding of the Prospect Satisfaction Index, an annual study by the California research firm, Pied Piper. It reveals that Mercedes-Benz dealerships ranked highest in the newly released 2009 PSI, which looks at ... Read More >

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Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process The Detroit Bureau
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