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Automotive News Dealerships improve response times to customer website inquiries

Automotive News
Dealerships improve response times to customer website inquiries

September 2023

Auto dealerships have made great strides in responding rapidly to customer inquiries on their websites, according to a new study from consulting firm Pied Piper Management Co. "What everyone has learned is that responding quickly to customer inquiries translates to higher web lead close rates," Pied Piper CEO Fran O'Hagan told Automotive News. "What that means is that out of every 10 people who contact a dealership through the website, more of ... Read More >

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Tags: dealership internet lead response Digital Retail Herb Chambers internet mystery shopping internet secret shopping Ken Garff Napleton Auto Penske Automotive News
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Printed: April 29, 2024

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