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Edmunds Porsche Dealerships Are Tops in Fielding Online Customer Queries, Study Says

Edmunds
Porsche Dealerships Are Tops in Fielding Online Customer Queries, Study Says
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March 2016

MONTEREY, California— Porsche dealerships grabbed the top spot in a new study that measured how auto dealerships responded to online queries by car shoppers. Lexus dealerships took the 2nd spot in the study, followed by BMW. The annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study looked at online responsiveness of 18,551 dealerships nationwide. The study was conducted between September 2015 and March ... Read More >

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Tags: car dealership customer loyalty dealership facility audits dealership internet lead response dealership ratings internet mystery shopping internet secret shopping Porsche Edmunds
Edmunds Daily Luxury Automakers Top Mystery Shopping Study

Edmunds Daily
Luxury Automakers Top Mystery Shopping Study

July 2010

Mercedes Benz and other luxury automakers topped the list of the best dealership experience, according to the results of the 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. Though luxury brands took the top nine spots, the study showed that the domestic brands showed the most improvement in 2010, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI study began four years ago. ... Read More >

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Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Edmunds Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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