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Automotive News Study: Large dealership groups pulling ahead in web responsiveness

Automotive News
Study: Large dealership groups pulling ahead in web responsiveness
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September 2022

The nation's largest dealer groups are pulling ahead of the pack in online customer service, a report out Monday from retail service tracker Pied Piper found. Pied Piper used 20 best-practice behaviors to measure the internet lead effectiveness of 15 of the nation's largest dealership groups. These include speed and quality categories, making up 25 percent and 75 percent of a group's score, respectively. The firm evaluated every dealership in ... Read More >

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Tags: Berkshire Hathaway Auto Dealer Groups Penske Auto Group Napleton Auto Group
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Printed: May 2, 2024

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