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CARSCOOPS.COM Cadillac Leads Luxury Industry In Shopping Helpfulness Study, EV And Exotic Brands Lag Behind

CARSCOOPS.COM
Cadillac Leads Luxury Industry In Shopping Helpfulness Study, EV And Exotic Brands Lag Behind
While exotic dealers neglect their online presence, EV manufacturers neglect their in-person experience

July 2022

Cadillac topped a recent study of helpfulness in both online and in-person shopping experiences. It led its premium competitors, as well as new-school EV and old-school exotic manufacturers in the study conducted by Pied Piper. The Prospect Satisfaction Index sought to measure how well automakers help customers through the shopping experience. The study started by measuring how responsive to customers automakers were online, and continued to how ... Read More >

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Printed: April 29, 2024

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