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Recent Press - Automotive World

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Automotive World Dealership Insights: ‘Helpful' sells cars, ‘Ambivalent' doesn't

Automotive World
Dealership Insights: ‘Helpful' sells cars, ‘Ambivalent' doesn't
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July 2016

Pied Piper Management Company has been looking into dealership performance over the past decade. Megan Lampinen speaks to its CEO about what makes a successful sales approach Competition on the US new car market is fierce, and treatment at the dealership level can make all the difference. For the past decade, the Pied Piper Prospect Satisfaction Index (PSI) US Auto Benchmarking Study has been taking a closer look every year at which brands are ... Read More >

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Tags: car dealership customer loyalty dealership facility audits dealership internet lead response dealership ratings internet mystery shopping internet secret shopping Tesla Automotive World
Automotive World Internet Lead Response Linked to Dealer Success

Automotive World
Internet Lead Response Linked to Dealer Success

March 2015

The Internet offers dealers a chance to shine in terms of customer service, but not everyone is using the platform as they could. Responding quickly and efficiently to online questions from customers can do much to improve brand perception; getting it wrong could cause serious setbacks. The Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study measures the responsiveness of US dealerships representing all major ... Read More >

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Tags: car dealership customer loyalty dealership facility audits dealership internet lead response dealership ratings internet mystery shopping internet secret shopping Automotive World
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Printed: May 1, 2024

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