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Autoline Detroit The Best Sales Experience

Autoline Detroit
The Best Sales Experience

July 2010

As always, you get what you pay for. Ward's reports that luxury brands ranked highest in the fourth-annual Prospect Satisfaction Index, an auto-retailing survey conducted by consultancy firm Pied Piper Management. The organization hired 3,600 "mystery shoppers" to visit dealers around the U.S. and record their experiences. Mercedes-Benz topped the list, with other premium marques like Lexus, Land Rover and Acura following closely behind. Detroit ... Read More >

Tags: Autoline Detroit automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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Printed: April 27, 2024

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