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Ward's Dealer Business Dealership Myth Is Debunked

Ward's Dealer Business
Dealership Myth Is Debunked

August 2007

Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry. Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.

» View PDF of Article (358.6 KB) PDF Document

Tags: automotiveautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales processWard's Auto

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All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.