Recent Press

A mystery-shopping survey says auto dealerships are getting better - and faster - at responding to online customer inquiries.

In this year's Pied Piper Internet Lead Effectiveness Study, 34% of dealerships scored above 80 (providing a quick and thorough personal response). Twenty-one percent scored below 40, with the worst markdown transgression being a failure to respond at all.  

Industrywide average performance increased four points to a score of 62 (on a 0-100 scale). That's the highest average score measured in the 14 years the consultancy has tracked dealer responses to digital inquiries.