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Wards Auto Caught in the Web: Top dealership performers respond to web leads in 30 minutes or less.

Wards Auto
Caught in the Web: Top dealership performers respond to web leads in 30 minutes or less.

October 2023

Mystery shoppers found large car dealership groups overall outperformed smaller counterpart stores in internet lead responsiveness, according to a new study.

Napleton Auto Group ranked highest among 17 national groups evaluated in the 2023 Pied Piper Internet Lead Effectiveness Study.

Drawing from mystery shopping data, the consultancy measures the handling of internet leads coming though dealership websites. 

Tied for second were Penske Automotive Group and Herb Chambers Auto Group.

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Tags: dealership internet lead response Digital Retail Greenway Herb Chambers internet mystery shopping internet secret shopping Lithia Napleton Auto PenskeWards Auto

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Printed: April 27, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.