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Chrysler Tops at Connecting EVs With Customers - The Pied Piper study looked at how well automakers and dealers do at promoting electric vehicles and at handling customers interested in them.
July 2021
Chrysler tops a new study's ranking of how well vehicle brands feature their electrified vehicles online and how well dealerships field EV customer inquiries, both digitally and in-store.
Chrysler's high score is ironic for a couple of reasons. First, although Chrysler is a venerable nameplate, it seldom tops auto industry rankings. Second, the brand only offers one electrified product: the Pacifica plug-in hybrid minivan.
Now a Stellantis nameplate, Chrysler took No.1 in the 2021 Pied Piper Omnichannel Prospect Satisfaction Index for Electric Vehicles Study. BMW ranked second of the 21 electrified-vehicle brands evaluated, followed by BMW's Mini brand, Porsche, Toyota and Hyundai. (The complete ranking appears below.)
Pied Piper President and CEO Fran O'Hagan says the study aims to answer: "What happens when EV customers shop for a vehicle by first visiting the brand's website, or a dealership website, and then visit a dealership in person?"
