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Revzilla – Common Tread
Study rates motorcycle dealers' response to customer inquiries
April 2024
Say you're shopping for a new ride and, like most people in 2024, you're searching online. You spot a motorcycle that interests you at a dealership, fill out the contact form on the dealer website with your e-mail address and phone number, and ask a question. What are the odds you'll get a response?
The most recent test by a California-based consulting group found that 43% of powersports dealers won't send a personalized response to your inquiry, while just 14% will respond quickly and thoroughly by more than one means — e-mail, phone call, or text message. That may not be a surprise to consumers who have had frustrating experiences with powersports dealers, but it does represent missed opportunities.
