Recent Press
Press Release: INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2024 INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Industry's average performance declined: Increased use of texting was offset by lower speed and quality of email and phone responses
April 2024
Monterey, California – April 8, 2024 – Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW.
Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about a vehicle in inventory, and providing a unique customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours.
Powersports industry average ILE performance declined over the past year. “2024 is a much more challenging business environment for powersports dealers,” said Fran O’Hagan, Pied Piper’s CEO. “New digital retail tools and effective web-response processes are more prevalent today post pandemic, but powersports dealers are challenged to retain skilled employees to use those tools and processes effectively.”
