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Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study
Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking
June 2008
Winnebago's Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index® RV Industry (Class A) Study, which reported rankings by brand, as well as measurement and benchmarking of 50+ different aspects of the RV sales process.
Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands themselves. The study reported that salespeople for some RV brands try to 'flip' more than half of their shoppers from the brand they requested to an alternative product favored by the dealership.
Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper's experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.
Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands themselves. The study reported that salespeople for some RV brands try to 'flip' more than half of their shoppers from the brand they requested to an alternative product favored by the dealership.
Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper's experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.
