PSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press
Powersports Business Blog
You Really Don't Want to Buy that Brand
July 2009
A motorcycle buyer arrives at a dealership interested in buying a certain motorcycle, but when he speaks with a salesperson, the salesperson mentions advantages of another brand instead, in the end convincing the shopper to buy a different motorcycle. How often does this scenario happen? How often does a shopper asking about a Honda CBR ride off the lot on a GSXR, or vice versa?
The facts say that industry-wide, salespeople try to push 13 motorcycle shoppers out of every 100 to a brand different from the one they requested. For some brands it happens as much as 45% of the time (Aprilia), while for others it happens less than 5% of the time (Ducati, Harley-Davidson).
The facts say that industry-wide, salespeople try to push 13 motorcycle shoppers out of every 100 to a brand different from the one they requested. For some brands it happens as much as 45% of the time (Aprilia), while for others it happens less than 5% of the time (Ducati, Harley-Davidson).
