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Offering Test Rides - Is it Worth the Effort?
June 2009
Fact one: Today when a motorcycle shopper walks through the door of a dealership, 77% of the time there will be no mention at all of the possibility of a test ride.
Fact two: Motorcycle dealerships which offer test rides to prospects at least three-quarters of the time retail on average 43% more motorcycles than those who do not.
Few dispute the fact that test rides sell motorcycles, so why do so few dealerships figure out how to offer test rides? Offering test rides is not a simple process, and developing a well thought-out dealership test ride process is not straight-forward and easy. Give any of us fifteen minutes and we could come up with a dozen strong reasons why offering motorcycle test rides is complicated, maybe dangerous and clearly difficult.
Fact two: Motorcycle dealerships which offer test rides to prospects at least three-quarters of the time retail on average 43% more motorcycles than those who do not.
Few dispute the fact that test rides sell motorcycles, so why do so few dealerships figure out how to offer test rides? Offering test rides is not a simple process, and developing a well thought-out dealership test ride process is not straight-forward and easy. Give any of us fifteen minutes and we could come up with a dozen strong reasons why offering motorcycle test rides is complicated, maybe dangerous and clearly difficult.
