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Turning those lookers and shoppers into buyers
January 2013
Turning all those lookers and shoppers into buyers is, in retail, the “holy grail” of topics. We send our managers and sales folks to workshops and seminars looking for answers. We test the waters, view the landscape, and hope that just over the horizon is the Promised Land, the mother lode.
Retail gurus who enlighten the sales process in ways that ensure success are far and few between, if they exist at all. That's not to say there's no one out there who can guide and direct, teach and mentor, in ways that can be beneficial. There are plenty of us walking around doing just that. But here's the rub: There's a lot more to it than just processes and procedures.
It's more than all the social media you can throw out to folks or how many craigslist listings you all can do in a day. It's more than door swings or what you have or don't have, and it's not about the potential we all have.
It's about making sure that what needs to be done is really being done. That's the missing link and it's more important than ever. Lookers and shoppers are a commodity too important to waste.
Retail gurus who enlighten the sales process in ways that ensure success are far and few between, if they exist at all. That's not to say there's no one out there who can guide and direct, teach and mentor, in ways that can be beneficial. There are plenty of us walking around doing just that. But here's the rub: There's a lot more to it than just processes and procedures.
It's more than all the social media you can throw out to folks or how many craigslist listings you all can do in a day. It's more than door swings or what you have or don't have, and it's not about the potential we all have.
It's about making sure that what needs to be done is really being done. That's the missing link and it's more important than ever. Lookers and shoppers are a commodity too important to waste.
