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What can your dealership learn from Starbucks?
August 2010
Are Starbucks baristas hired only if they love coffee, or only if they already have experience making a cappuccino? And does a Starbucks manager dread losing an employee since the departing employee?s ?tribal knowledge? will be so hard to teach to a new hire? No.
The Starbucks business model embraces the fact that baristas will come and go, by making sure the processes used to run a Starbucks are written down and are simple and easy to follow. Since making coffee is such a well-defined process, Starbucks employees are taught instead to focus first and foremost on the customer. The best Starbucks employees are therefore not the ones who make the best cappuccino. The best Starbucks employees are the friendly ones who remember repeat customers, help them have a good day, and are the reason why the customers keep coming back to pay $4 for a cup of coffee.
The Starbucks business model embraces the fact that baristas will come and go, by making sure the processes used to run a Starbucks are written down and are simple and easy to follow. Since making coffee is such a well-defined process, Starbucks employees are taught instead to focus first and foremost on the customer. The best Starbucks employees are therefore not the ones who make the best cappuccino. The best Starbucks employees are the friendly ones who remember repeat customers, help them have a good day, and are the reason why the customers keep coming back to pay $4 for a cup of coffee.
