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PowerSports Business
Survey: Retail sales practices improving for most brands
May 2009
Compared to last year, the motorcycle sales department staff is more likely to introduce themselves to clients and ask follow-up questions, not to mention encourage consumers to sit on a bike.
However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures.
Those are some of the key findings from a national study that examines the effectiveness of the motorcycle industry's retail sales force. The study, called the Pied Piper Prospect Satisfaction Index (PSI), not only examines dozens of retail sales practices, but also identifies how specific brands are performing compared to their competitors.
However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures.
Those are some of the key findings from a national study that examines the effectiveness of the motorcycle industry's retail sales force. The study, called the Pied Piper Prospect Satisfaction Index (PSI), not only examines dozens of retail sales practices, but also identifies how specific brands are performing compared to their competitors.
