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Powersports Business Focusing on the fundamentals: Motorcycle industry companies have room to improve

Powersports Business
Focusing on the fundamentals: Motorcycle industry companies have room to improve

July 2008

A 2008 national survey showed the motorcycle industry has room for improvement in traditional customer service areas, including simple tasks like greeting customers and conducting follow-ups.

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Tags: benchmarkingcustomer loyaltydealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingPowersports Businesssales effectivenesssales processVictory motorcycles

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